Discover the press article on YY Vertical in SPORTéco

SPORTéco talks about the YY Vertical brand and its new positioning in the latest special “climbing” issue of September 2023

With its new positioning and its 5 product families (Warm Up, Train, Climb, Recover and Climbing World), YY Vertical asserts its place in the world of verticality and climbing. The concept presented at OutDoor by Ispo then at Next Summer is coherent and attractive.

As journalist Yohan Finkel explains in this article, since the start of 2023, YY Vertical has developed its brand positioning and strengthened its desire to support climbers, by clearly defining 5 product families.
In addition to this, YY Vertical seeks to reach all practitioners of vertical sports (climbing, trail running, mountain biking, hiking, etc.) through its “recovery” family.

Known for our climbing glasses, a product that we launched and popularized in the climbing world in 2013, we have since developed other well-designed products to improve the daily lives of climbers.